Atensus supports contractors, municipalities, water authorities, and provinces in the design of public spaces, so that we can all live comfortably.
Briefing
Atensus felt their existing branding no longer reflected their evolving identity and growing market presence.
As the company expanded, it became clear that their visual identity needed to better represent their collaborative and innovative spirit, as well as their commitment to delivering tailored solutions. This led to the decision to refresh their branding to ensure it aligned with their values and ambitions.
Concept
In a positioning session, Atensus's strengths in flexibility, care, and expertise were highlighted, backed by successful projects, strong client ties, and employee opportunities.
People are at the heart of Atensus’s vision: collaboration within our team, with partners, and clients. The ultimate goal of every project is to provide solutions that improve people’s living environments.
Result
We designed a unique logo and cohesive brand identity that highlights the collaborative nature of Atensus through distinctive design elements. We also translated this into a matching website.
The symbol in the Atensus logo represents connecting people: with each other, with technology, and with the environment. It can be used within the logo or stand alone as a recognizable icon, for example, in a pattern.
The brand font for Atensus is ‘The Polite Type.’ This typeface aligns with various aspects of the Atensus brand:
- It features a smart technical adjustment with ink traps, ensuring the font always prints clearly and legibly. This reflects Atensus’s approach—focused on finding smart, technical solutions with attention to detail.
- The font automatically rewrites or replaces harmful words with more inclusive alternatives, mirroring Atensus’s values of equality and respect in their interactions with people.
- The font has a positive, friendly, and slightly quirky appearance, which perfectly captures Atensus’s character.
We shape our buildings,
thereafter they
shape us
We shape our buildings,
thereafter they
shape us
